Shop Guide with Vietnamese flair Walking Vietnam

Focusing on Vietnamese fashion shops, we will introduce the designs and products born from the traditional beauty, modern sensibilities, and the thoughts behind each of them. From unique apparel shops to fashion accessories that add accents to everyday style, and jewelry that exudes refined brilliance, we will explore the possibilities of style from each perspective. By exploring the thoughts behind the materials and designs, as well as the meticulous craftsmanship, you are sure to find inspiration for creating your own unique style. With a touch of the unique Vietnamese sensibility, you are sure to encounter that special one.

TOC

“Featured apparel brands where you can find your ”favorite”

The design features a natural fusion of traditional and modern sensibilities. Each brand has developed items that take advantage of local backgrounds and cultures to create modern silhouettes. The style combines practicality with understated individuality, creating a sense of the current atmosphere in Vietnam.

This flowy one-piece with a delicate floral pattern is a lightweight piece that will also look great by the sea in summer.

There are also cute accessories such as earrings, floral scarves, and bags.

Location: 11/1 Nguyen Van Nguyen, Tan Dinh, HCMC
Phone: 090-860-1092
Open: 10:00～20:00
Facebook: Ten
Instagram: tenratvui
URL: tenratvui.com

Ten

A brand that combines the warmth of vintage with the ease of modern wear. Its design, which emphasizes femininity and elegance, is appealing because it evokes a sense of nostalgia.
The collection focuses primarily on natural materials such as cotton and linen, featuring classic silhouette dresses and skirts. Among them, the floral series is a popular brand icon, praised for its soft comfort and easy-to-wear design.
The store is decorated with a warm vintage style, creating a relaxing atmosphere. Here, you can choose your items at your own pace. In addition to ready-made items, we also offer custom-made ones to fit your body type. It’s also a great feature that you can find the perfect fit for yourself. The price range is VND 390,000 to VND 690,000 for tops, VND 590,000 to VND 690,000 for skirts, and VND 690,000 to VND 1,190,000 for dresses.

In a gentle space surrounded by floral patterns, you can find your favorite outfit.

H’elements

A fashion brand that develops unique designs inspired by the traditional costume of Vietnam, "Viet Phuc." It reinterprets traditional silhouettes and craftsmanship in a modern way, and is favored by people who value individuality.
It has gained support from a segment of the population with a strong interest in art and cultural backgrounds, particularly millennials and Generation Z. It features designs that can be applied across a wide range of contexts from everyday life to creative scenes. It is understated yet possesses a confident presence, and it expresses Vietnamese identity in a modern way.
The collection reinterprets the "Ngu Than" style, featuring wide-leg linen pants "Dong" and tops from the "Nam" series that utilize traditional button details. Additionally, coats and pants based on Ao Saï are also popular. Prices range from VND 1.83 million for the "Dong" pants, VND 2.95 million for the "Nam" custom-made top, VND 2.25 million for the "Kien Trinh" coat, and VND 1.59 million for the "Nu Quyen" pants.

A structured and sophisticated styling that stands out for its simple form

Location: fitting room (book in advance) | Golden Mansion, 119 Pho Quang, Phu Nhuan, HCMC
Phone: 096-531-4000
Facebook: H’elements
Instagram: h.elements__

A distinctive style that blends traditional elements with a modern sensibility.

The quiet presence created by the balance between the materials and the silhouette

A supple silhouette garment that takes advantage of the elements of the aozai kimono.

A well-organized, easy-to-see and calming boutique

A piece that exudes femininity with a sense of lightness, making it easy to incorporate into everyday life.

The process of creating a unique story through embroidery

Hity/Hity

A sustainable fashion brand inspired by a lifestyle nurtured by abundant nature. We value our appreciation for the blessings of nature and our understanding of its subtleties within an environment surrounded by the sea and the sun.
We use natural materials such as linen, silk, and organic cotton to develop manufacturing processes that minimize environmental impact. We incorporate traditional Vietnamese techniques such as embroidery and weaving, and are also committed to preserving cultural heritage through the craftsmanship of our artisans.
Furthermore, we are also working on sustainable recycling, including the long lifecycle of products, the reuse of materials, and reducing plastic usage.
The design is a fusion of nature, craftsmanship, and modernity, featuring a relaxed silhouette and a lightweight feel. Currently, it is gaining support mainly from women in their 30s and older, and in the future it will be expanded to include men and children. In harmony with nature, we continue to convey a new lifestyle to people who value their own unique values. The price range is VND 995,000 to VND 2995,000 for daily use, and VND 2995,000 to VND 999,500 for special use.

The patterns are carefully applied to each piece, enhancing its sophisticated look.

Address: 248 Le Van Sy, Phuong 1, Tan Binh, HCMC
Phone: 093-595-3858
Open: 8:30～22:00
Facebook: Hits – the lifestyle your way
Instagram: hityvietnam

Listreet by Wat It's Not
RE:STREET by What is isNt

Inspired by street culture, "What it isNt" has emphasized not only the visual design but also the way it blends into everyday life. In Vietnam, this idea is expressed in a new form.
RE:STREET is not just a product line; it is a project that continues to observe how clothes naturally blend into people’s daily lives in urban life. All items are designed and produced in Vietnam, and while incorporating the colors of the city and the rhythm of daily life, street culture and everyday scenes intersect subtly.
One of the features of this project is its collaboration with convenience stores. Without having to visit the store, you can encounter clothes in casual moments during your daily routine and pick them up. This initiative is quietly changing the way people enjoy streetwear. The price range is VND 387,000–497,000 for T-shirts, VND 387,000 for caps, VND 107,000 for tote bags, VND 119,000–149,000 for keychains.
It is available in more than 20 stores nationwide, mainly at the major Circle K stores in Ho Chi Minh City and Hanoi, as well as at other locations.

A simple-designed eco bag. Its lightweight and casual design is its appeal.

Popular T-shirt with a relaxing feel that showcases the colors of graffiti

Location: Cirkle K 45 Ly Tu Trong, Sai Gon, HCMC
Facebook: What it isn’t Re:street
Instagram: whatitisnt_restreet

While blending into the city, it creates a sense of freshness in everyday life and attracts people.

An attractive display featuring vivid yellow colors. With the convenience of a convenience store, it's easy to pick up and try on.

A selection of accessories that celebrates the unique individuality of each person

Fashion accessories such as scarves, bags, and shoes are items that add a subtle personal touch to your style. They feature traditional Vietnamese motifs and materials, while also being designed to blend naturally into modern outfits.

The Wolf / THEWOLF

This shoe brand offers a modern style that blends minimalist and street elements. With a design that exudes understated individuality within its simplicity, it has gained support from a wide range of generations.
The line is composed of two main components: one is made of genuine leather.
This main line features high-quality shoes designed specifically for Asian feet. Their comfortable fit and beautiful silhouette are achieved through meticulous design. Subtle accents are added to the details, creating a simple yet distinctive look. The chunky sole, emblematic of the brand’s style, is also a characteristic feature and has become a symbol of the brand.
The other is the essential line, which is more casual and easy to wear in everyday life. It emphasizes lightweight comfort and ease of wear, and features designs that naturally blend into everyday style.
Within the design that has eliminated unnecessary elements, it is being highly regarded as a product that allows you to express your individuality. The price range is VND 760,000 to VND 3,100,000.

Address: 438 Vo Van Tan, Ban Co, HCMC
267 Quan Trung, Go Vap, HCMC
Phone: 088-854-3919
Open: 9:30～21:30
Facebook: TheWolf
Instagram: thewolf.vn

Heavy-duty combat boots The Tanker Wolf Combat Boot – Inferno (3.1 million VND)

The Gigantic Wolf Derby Special Edition – Apocalypse (3 million VND)

An elegant and quiet space enhances the quality of the shoes.

The display is easy to see, and you can find the shoes you want right away after entering the store.

Lightweight and comfortable slide sandals Thewolf Essential Cloud W Slide Sandal (760,000 VND)

Dable shoes with a classic shape: The Gigantic Wolf Derby (2.5 million VND)

Hats are also a visually striking item that adds to the charm of this shop.

A scarf featuring traditional motifs with a design that evokes a sense of culture through the colors and patterns.

The ornate colors catch the eye and add accents to the design

Don & Co
Dong & Co

This concept store delicately reinterprets Vietnamese cultural elements and structures so that the stories behind each product and background are naturally highlighted.
The items handled here, such as scarves, do not merely serve as products; they exist as “interfaces” within the flow of culture, and the exhibitions are not organized by category but by themes and stories. Therefore, shopping becomes more than just consumption; it transforms into discovery and experience. It is particularly popular with the Z and Y generations who are interested in Vietnamese culture and art, and is often chosen as a gift.
The interior features flexible design using simple materials such as wood, metal, and fabric. The calm colors, with a beige base, and the soft warm lighting create a pleasant atmosphere that enhances the products even further. Another characteristic is that the space itself changes according to the story.
There is also a café space where works of art using silk scarves adorn the walls. Various tables of different heights are arranged, creating a space that is both open and comfortable for spending time. The price range is VND 299,000 to VND 469,000.

Location: Treelings coffee, Ngo 12 Hang Than, Hanoi
Phone: 034-268-9033
Open: 9:00～17:00
Instagram: dongandco

A design that expresses the sacredness and strength of the dragon motif

Every time it waves gently, the traditional pattern spreads out in softness as the scarf

Keen Gock Lau
Kien Ngoc Lau

This brand offers distinctive styles that incorporate traditional Vietnamese culture into modern lifestyles. Its signature features include maximal and glamorous designs combined with the atmosphere and Vietnamese culture of Indochina, and it has gained support from people interested in culture and history.
We incorporate traditional patterns and decorations into modern items and present them in new forms. In particular, silk scarves and keychains evoke the aesthetic sensibilities of the old era while being easy to incorporate into everyday life. Simply pairing them with a simple style allows you to subtly express your individuality.
In addition to selling products, workshops are also held to introduce traditional Vietnamese culture, providing an opportunity to experience ancient culture and values.
Items that combine elegance and tradition are popular not only for personal use but also as gifts. The typical silk scarf comes in a design that combines traditional patterns with a modern twist, and its price of 260,000 VND makes it easy to purchase.

Phone: 097-722-9939
Facebook: KIEN NGOC LAU
Instagram: kienngoc_
*Available only through the online shop

Wearing a scarf in a bright and eye-catching color combination

A design that's not just for wearing, but also adds a touch of style to the space.

A piece that brings to mind the traditional patterns of ancient cities, transformed into modern silk.

Ver à By Dan La Po
VA by Dans la Peau

A leather fashion shop that offers minimalist and sophisticated designs. Utilizing the appeal of high-quality materials, we develop styles that are easy to incorporate into everyday life. We offer items that are long-lasting and can be enjoyed for a long time, thanks to the unique texture and presence of genuine leather.
The lineup consists primarily of jackets, pants, tops, and skirts made from leather materials. Within the design that cuts out unnecessary elements, there is a sense of understated individuality. In particular, the leather jacket is a brand representative item, with meticulous attention paid to the silhouette, enhancing the appeal of those who wear it.
In addition to ready-made products, we also offer custom-made tailoring based on your specific needs. You can fine-tune the style to suit your body type and preferences, and we will work with you to carefully discuss everything from the material selection to the design, ensuring that you create a one-of-a-kind outfit.
The interior is a calm space with a vintage feel, complemented by white and soft yellow lighting that adds warmth. In a relaxed atmosphere, you can enjoy trying on items while actually holding them in your hands. The price range for leather jackets is VND 5.88 million to VND 9.88 million.

A high-quality leather jacket and skirt that exudes elegance and sophistication.

Address: 13 Nguyen Cu, Thao Dien, Thu Duc, HCMC
Phone: 038-998-4880
Open: Mon-Sat 8:30 AM – 5:30 PM, Sun 9:30 AM – 5:00 PM
Instagram: va.bydanslapeau

This shop boasts an impressive facade filled with flowers and greenery. Its quiet presence draws attention to itself.

Leather camisoles and beaubriant dresses. A piece that highlights cool and sexy appeal.

A special glow found in Vietnam

Vietnamese jewelry is characterized by the warmth and delicate designs unique to handcrafting. While incorporating traditional elements, they offer a modern style that is easy to wear in everyday life, making it possible to express one’s own unique style in a casual way.

A ring meticulously crafted by a craftsman one by one

The shine created through meticulous handwork enhances the understated beauty.

A traditional jewelry set featuring non-lark and lotus motifs

Each jewelry set has its own unique meaning and beauty.

Address: 128 Le Lai, Ben Thanh, HCMC
Phone: 090-686-3536
Open: 9:30～21:30
Instagram: shimmersilverjewelry
URL: www.shimmersilver.com

Simer Silver Jewelry
Shimmer Silver Jewelry

A jewelry shop that offers designs that are minimalist yet touch the heart. It emphasizes youthful and modern aesthetics while subtly incorporating traditional Vietnamese elements.
The jewelry is handmade using 925 sterling silver and natural stones, and the thought and story behind the materials are also appealing. With a simple yet warm finish, it enhances the individuality of the wearer.
Featured items include rings inspired by Saigon and earrings featuring the Non La motif, offering a lineup that is easy to incorporate into everyday life as well as special occasions.
The interior is designed to create a space that evokes a sense of warmth from the wood, with soothing colors and gentle lighting that create a pleasant atmosphere. The products are carefully displayed like in a small gallery, allowing you to enjoy the unique beauty of each piece in a relaxed atmosphere. The price range for the rings is approximately VND 2.39 million, the earrings are VND 1.7 million, and the collection line is VND 3.19 million to 8.19 million.

Fine jewelry is beautifully displayed in a warm and inviting space

UNKNOWN AREA NO26

A jewelry brand that uses recycled materials to express its unique worldview. Its characteristic style, called celestial gothic, is characterized by designs that combine bones and plants as motifs. It has gained support primarily from younger generations influenced by Y2K, hippies, and punk culture.
All items are handmade using wire, with their soft shapes striking the eye. The design, which wraps natural stones and crystals, as well as the pairing options that allow for multiple combinations, are also appealing features. In addition to motifs such as the Holy Sword and the Demon Wing, the "Deswingus" series is a symbolic representation of fragility.
Currently, they do not have physical stores; they operate mainly online. In a quiet and special world, they value the experience of facing one’s own emotions and inner self. As a brand that emphasizes the importance of “a place where only those who are lost can find their way,” they are a brand that supports individuality and aspirations. The price of one pair of earrings is approximately 765,000 VND.

Jewelry that embodies the fragility born from fragments of nature

A necklace that you can wear with your own unique meaning and thoughts

Facebook: Unknown Area no.26
Instagram: unknown.area26.official
*Available only through the online shop

The delicate details in recycled jewelry attract attention with their unique individuality and style.

It is not something anyone can do; it is a delicate work of craftsmanship.

A moment to relax in a space filled with natural light

A light necklace adorned with floral motifs on the neckline

A special gift set of necklace and piercing with heartfelt intention

Accesorios with a gentle, warm feel that evoke the warmth of handmade craftsmanship

Location: 83F Tran Ke Xuong, Cau Kieu, HCMC
Phone: 090-873-6915／090-247-1461
Open: 10:00～18:00
Facebook: LemLab – Pottery Studio
Instagram: lemlab.vn

Lem Lab

A jewelry brand with a gentle atmosphere born from the modest beauty found in everyday life. The first piece was created with the intention of cherishing the serenity and brightness felt when gazing at flowers, and the idea was that people could “wear a small flower.”
All of the items are created by combining traditional craftsmanship with a modern sensibility. Designs inspired by nature are warm and full of gentle feelings. The range extends from floral and nature-inspired designs to series that resemble a landscape cut from a photograph. Each item is delicate and adorable, and is popular with women who prefer a natural and calming style. It is perfect for treating yourself or for a quick mood change.
The store is a space filled with the warmth of wood and greenery, where you can choose your products in natural light. As a brand that adds a touch of natural beauty to everyday life, it encourages you to discover your own unique beauty. The price range is VND 150,000 to VND 300,000.

A pottery jewelry workshop to create your own unique beauty

Milkyway Pearl

A shop that offers the charm of pearl jewelry through a variety of styles. The irregular designs, created by randomly combining pearls, are striking, and while maintaining a sense of elegance, they also incorporate more free and individualistic expressions.
We also offer custom-made jewelry, allowing you to create your own unique piece. It is easy to incorporate into simple outfits, making it appealing to a wide range of ages.
In particular, the series featuring freshwater baroque pearls and motifs such as stars, hearts, moons, and flowers symbolizes the brand. The harmonious interplay of the imperfect beauty created by nature and playful design has made this unique accessory popular.
In addition, workshops using pearl and silver clay are also held, and there are also experiences where you can express your creativity through making accessories.
In a relaxing shop where you can feel the warmth of the wood, soft colors and warm lighting create a pleasant atmosphere. It is a place worth considering if you want to find your favorite item. The price range is wide, ranging from 720,000 VND to 1,800,000 VND, and all prices include material costs and tools. Additionally, silver can be added for 250,000 VND per gram.