The Vietnamese souvenirs I want to choose now to take home memories of my trip

Location: 34 Au Trieu, Hoan Kiem, Hanoi
Phone: 084-939-4900
Open: Mon-Fri 9:00 AM to 8:00 PM / Sat & Sun 9:00 AM to 6:00 PM
FB: Xin chao
IG: sayxinchao

Shen Chao
Xin Chao

Tho Xuong Street, close to the Grand Church of Hanoi. In the quiet alley behind it, there is a small concept store that opened in 2017. Young artists from all over Vietnam and local brands are active here.
It is where the passion of Rand gathers.
The items on display in the store include postcards and stickers, warm handmade pottery and wooden tableware, and modern cloth accessories incorporating traditional embroidery patterns from the mountainous regions and indigo dyed fabrics. Each piece is carefully crafted using traditional Vietnamese materials while incorporating a modern sensibility. What we value is “storyful, handmade work by Vietnamese hands.” This reflects the aspirations of artists who love their home country and strive to pass on that culture to future generations.

Nom
NOM

This is a souvenir shop themed “Traveling Through the Treasures of Traditional Culture,” which expresses the stories that live in various parts of Vietnam through modern design. We do not preserve traditional culture as a thing of the past; instead, we propose it as a “living culture” that can be integrated into daily life.
The three collections currently on display are "Ancient City Plays" inspired by the concept of traditional performing arts, "Hang Trong Paintings" that reinterpret folk paintings in a contemporary way, and "Stages" that combine traditional stage performances with contemporary street scenes. All of them vividly reflect the spirituality of Vietnam.
The lineup includes a wide range of products such as T-shirts, eco-bags, headbands, keychains, and postcards, with prices ranging from about VND 20,000 to VND 50,000. Designs that evoke pride in tradition and a curiosity about the past inspire young people and travelers to feel the current spirit of Vietnam.

Address: 68 Hang Dieu, Hoan Kiem, Hanoi
Phone: 036-823-1833
Open: 9:00～21:00
FB: NOM
IG: nom.vn

Address: 60 Doi Can, Ba Dinh, Hanoi
Phone: 032-584-9889
Open: 9:00～21:00
FB: What to do in Tam Nghe
URL: docotamnghe.com

Viet Tam Ghe
Viet Tam Nghe

This gallery and shop specializes in high-end ceramics and paintings. It serves not only as a place to sell art but also holds exhibitions and auctions of collections with historical value, fulfilling the role of a comprehensive art platform.
What is noteworthy is that it carefully selects works by renowned artisans from Japan, Europe, and various parts of Asia. Its collection spans a wide range of genres, including traditional Japanese pottery called “Nambe-shima ware,” as well as European paintings that reflect the atmosphere of the time. By cherishing the cultural backgrounds and stories etched into each work, it serves as a bridge that connects artists and collectors across borders. It is a space where visitors can feel the depth of beauty from around the world while experiencing the aesthetic sensibilities that have been passed down through the ages.

Mei Choy
Me Choi

This creative brand aims to connect people with one another and with their culture through “time spent immersed in play.” In the daily lives surrounded by smartphones and digital devices, we value the time to deliberately move our hands and make eye contact to enjoy the moment.
Drawing inspiration from Vietnamese folk paintings and traditional materials, the brand offers a wide range of products, including coloring books, wooden puzzles, and miscellaneous goods and fashion accessories. While incorporating techniques from artisans such as paper mache and woodblock printing, the designs, reconstructed with a youthful sensibility, make culture more accessible.
Furthermore, the structure that allows children to naturally engage with the story and background while playing is also a unique feature of this brand.
Since launching at the end of 2024, we have also been focusing on creating workshops in schools and communities and creating places where people can experience them in person. Through our collaboration with the Traditional Craft Village, we continue to create sustainable manufacturing. The moment you take it in your hand, a time that will remain etched in your memory begins to quietly unfold.

Address: 47 Trung Kinh, Yen Hoa, Hanoi
Phone: 098-229-1272
Open: 9:00～17:00
FB: Me Choi
IG: mechoi.old

Outstanda Handmade Crafts
Outstanda Handcraft

The interior, a minimalist and warm space, is filled with handmade crafts collected from all over Vietnam, arranged like a gallery. What the store cherishes is not just traditional crafts as souvenirs, but the culture and stories behind them. It is a style called a “cultural boutique,” where the cultural value of each piece is conveyed, including the creator’s thoughts and the atmosphere of the land. In a calm atmosphere, you can experience the cultural value of each piece and the artisans’ thoughts.
This space began with small booths at a craft market. As the activity continued, it became clear that many artisans, despite possessing excellent skills, lacked a stable venue for exhibiting and selling their work, as well as opportunities to interact with visitors from overseas. Recognizing these challenges, it has now evolved into a permanent space where artisans can confidently present their work.

Address: 133 Ba Huyen Thanh Quan, Ngu Hanh Son, Danang
Phone: 038-349-2229
Open: 9:00～19:30
IG: oustanda.craft

Address: 193 Le Loi, Danang
Phone: 091-146-0993
Open: 9:00～21:00
IG: highlight.dn

Highlights
Highlights

This is a small, mixed-use venue that blends industrial, urban creative, and street art. It features a regular flea market-like atmosphere and offers a new shopping experience where you can enjoy shopping and entertainment at the same time. It opened in 2026 in a mixed-use complex in the center of Da Nang, and its convenient location, within walking distance from Hung Market, is also a major attraction.
It is a place where brands and creators with a strong sense of storytelling and aesthetics come together, offering a cross-disciplinary space where you can enjoy miscellaneous goods, apparel, and craft items. The atmosphere is one where you can easily stop by without feeling overwhelmed by the city, and shopping offers the opportunity to discover new sensibilities and ideas.
Furthermore, as a venue to showcase local specialties and craft products from all over Vietnam, the area is also promoting the local appeal in a multifaceted way. By bringing together diverse brands and expressions in one space, it has become a spot that offers a glimpse into the “present” of local culture.

Be Concept
Bee Concept

This gift shop was born out of the desire to bring the charm of Vietnamese local brands to more people, especially the younger generation in Danang. We focus on brands that excel in creativity and quality but have limited opportunities to be widely known, and we value carefully conveying their stories through gifts.
At this store, we carefully select products and offer gift boxes that match the recipient, the occasion, and the sentiment. We value the experience of naturally conveying the message of "thank you" and "I value you" through gifts. Additionally, we carefully select products from local brands in Vietnam, including aromatic candles, goods with Vietnamese motifs, and gift boxes tailored to the season or event. We offer a wide range of items that combine practicality and narrative, fostering a gift culture that gently connects people with one another and with brands.
Prices start from 150,000 VND to 350,000 VND for the Aromacandle (150,000 VND), Non-Laro (150,000 VND), Key Holder (35,000 VND), Magnet (60,000 VND), and Notebook (100,000 VND). Additionally, gift boxes can be customized freely to suit your budget and occasion, making them a perfect choice as a one-stop package to express your heartfelt wishes.

Address: 182A Phan Chau Trinh, Danang／243 Tran Phu, Danang
Phone: 084-276-7778
Open: 9:00～21:00
FB: Bee Concept

Shimp Studio
Simpi Studio

In the heart of Saigon, the bustling city, there is a craft shop that creates a gentle flow of time. Here, pottery pieces are created by carefully shaping clay with their hands and adding color with emotion. All of the pieces feature playful and adorable designs that embody the concept of “fun” and “sweetness.” In particular, the face motif with its plump cheeks and expressive eyes is a symbol of the brand, naturally captivating the viewer’s heart.
The brand’s beginnings date back to the pandemic in 2020. The clay-making process, which came about by chance during the time spent at home, gradually evolved into a passion for making things. Initially, I continued to create in parallel with my work as an interior designer, but later I learned the techniques at Lai Thieu’s pottery studio and began to pursue ceramics on a more serious level. Today, I offer a wide range of products, from everyday-use items like cups, bowls, and objects to decorative pieces for gifts. Every year, I release a new collection for the Christmas season, and I also offer flexible customization services to cater to the needs of my customers. I strive to deliver warm, handcrafted products that are suitable for everyday use, while also being mindful of the environment.

Address: 26/12bis Nguyen Binh Khiem, Tan Dinh, HCMC
Open: 9:30～17:00
IG: simpi5.8

Dean Design Store
Dinh Design Store

A creative brand that develops designs based on cultural and historical research. They convey the charm of Southern Modernism architecture and local culture to both domestic and international markets. Their distinctive feature is that they create products that value cultural backgrounds through collaboration with young people and traditional artisans, as well as local artists. Based on the philosophy of “Nice and right,” they are dedicated to not only beauty but also cultural accuracy. Their expert research and development team oversees the production process. They are committed to creating “memories that surpass time,” offering sustainable heritage gifts that retain their value even after passing the time.
Established in October 2025 to materialize the idea they had nurtured for years, the museum is located in the Independence Palace (Unity Hall), a historical building in Ho Chi Minh City. It stands out as a place that transcends the mere souvenir shop, elevating the beauty and historical significance of the architecture into a contemporary and artistic product. The "Tu Linh" reliefs reinterpret the four spirits depicted in the reliefs, "Anam Memory" expresses the gentle memories of Anam through scent, and the "Jubilant Independence Palace" uses bright sketches to portray architectural beauty. These diverse collections blend traditional culture with modern sensibilities and have become beloved among young people and visitors from overseas.
The restaurant also expresses its deep gratitude to the Independent Palace Management Committee for providing a valuable opportunity for the younger generation.

Address: 2F Dinh Doc Lap, 135 Nam Ky Khoi Nghia, HCMC
Phone: 037-530-0475
Open: 9:30～17:00
FB: Dinh Design Store-Cua hang across the road from Dinh Doc Lap

Riru Studios
Lilou Studios

A fragrance brand that expresses memories that emerge in a fragile way and landscapes that exist only in emotions through scent. The company does not have its own physical store, but instead delivers the essence of scent through select shops that resonate with its concept such as OHQUAO (Oakao). Its characteristic is to create scents that combine nostalgia, intimacy, and a slight rebelliousness, while also being friendly and surprising. Each scent begins with small emotions or memories and leads the user to pause and engage with their own senses.
The brand was born after the pandemic when society began to recover. The origin story is a small aromatic candle handmade to calm the mind. The visual with its emphasis on storytelling and the unique combination of scents gained popularity, and today they offer a diverse range of products centered on fragrance, including hair perfumes, body fragrances, vegan candles, and room sprays.

Address: 58/12 Pham Ngoc Thach, Xuan Hoa, HCMC
Phone: 032-946-2951
Open: 10:00～20:00
IG: lilou_studios

オヒ・オヒ・ショップ
Ohi Ohi Shop

　日本とベトナムの手工芸が響き合うセレクトショップです。両国のクラフトが互いに刺激し合い、新たな価値を生み出す場として構想されています。2025年1月1日にオープンしました。店主は約4年前から日本の手工芸品を収集し、さまざまな素材や技法を独学で学んできました。その過程で得たインスピレーションは、自身のルーツであるベトナムの伝統工芸を見つめ直すきっかけとなり、長い歴史の中で受け継がれてきた技術や文化を守り、現代の暮らしへとつなげたいという思いから店舗を開設しました。
　店内では、希少になりつつあるベトナム各地の伝統技法や素材を用いた工芸品を紹介しています。かつての生活文化を支えてきた手仕事を、現代のライフスタイルに合う形で提案しています。また、日本のクラフトブランドの商品も取り扱い、高品質で繊細なものづくりの魅力をベトナムの若い世代へ届けることを目指しています。世界各地で出会った手工芸の魅力を通じて、文化や価値観が自然に交差し、新しい発見や感動を生み出す空間を提供しています。

住: 224/1/28 Ung Van Khiem, P.25, Binh Thanh, HCMC
電:094-568-8993
Open: 9:30～17:00
IG: ohiohi.shop